What is affiliate marketing for publishers?

The first question you may ask your self is, what is affiliate marketing and how can it be good for my business?

Affiliate marketing is a form of advertising in which the advertiser only pays the publisher when there are measurable results for each visitor or customer brought by the affiliate’s own marketing efforts.

There are 3 parts involved:

The advertiser or merchant selling a product and ready to pay other people to sell and promote their business.

The publisher promotes an advertiser’s product or service in exchange for earning a commission.

The consumer that sees the product on publisher website and actually buys the product.

To connect all parts and administrate the click, sells and to set up the these functions, there are several websites you can sign in too. Or some advertisers/merchants offer their own affiliate program.

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Are you new in affiliate business then is fast and easy to use available tools as www.uk.cj.com or www.sharesale.com

Although affiliate marketing maybe still be unknown to the general public, increasingly it is being used by manufacturers, looking for a cheaper way to promote their products or services, and this type of advertising, undoubtedly, is a financial outlay much lower than advertising campaigns. There are many different prices, which makes this service affordable for all budgets.

Animal welfare and business

Today another horrifying and insupportable bull “fiesta” has taken place in Spain despite the numerous detractors and last days demonstrations  all over the country and more than 600.000 signatures of people who are against.  Care2petions is only one of them.

There are of course many different opinions about this, so called, fiesta against it and approving it because it is part of a tradition that goes back to XV century.  There are many pages already written both by animal protectors and people that will keep the tradition.

But the question is:

Would you do businesses with a people or a country witch politicians approves and supports with public money and subsidies from EU only to benefit of a few  killing animals for fun? What kind of values are we dealing with? Are this the values we want for our society today? Will we be let our company, product and income be related to people witch values still belongs to the XV century?

Imagine you are Scandinavian and travel to Spain to make business. During your stay you are invited to a “show” where people kill animals for fun. What will your reaction be? Think about it. Back in your country already selling your product, suddenly your company is related to animal cruelty practice. Do you think this will benefit or harm your business? Will your Scandinavian costumers think your company values are some they can identify themselves with?

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Almost all popular sport events are sponsored by big companies that want to have their company name related to a popular sportsman or a specific sport. Many examples are out there, just look at a tennis or a football match and you will see plenty of logos. Now take a look at the arena during a bullfight and try to find a logo. Even searching on google you will today have difficulty to find a logo sponsoring animal abuse.

The question is again simple: do you think having your company associated with bullfighting and other bull “fiestas” will be a goodwill for your company´s corporate image, income and future business relations?

Or is better for your business to be related to the power of a beautiful free bull that conveys strength, courage and beauty?

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Sale strategies

These are simple strategies that will help you in your daily contact with your customers and prospects.

 Understand your customers. Know them.

 Offer client what best suits their needs, not what you want to sell. It is not you it is about, it is the customer.

Enjoy your work and it will reflect in your relationship with the customer. 

 Be a Professional in Your Business, helpful and knowledgeable. If you call us you will always find someone like that behind our phone.

 Be different. What makes the difference is not what you do, but how you do it. The less you differentiate from the rest, plus the price will be important, but the more you differentiate, less the price is an issue.

 Avoid confrontation in the sales process. First try to understand, then  to be understood. Learn to listen. Customers may feel offended by  your words, tone, attitude, even your appearance.

 Sell ​​effectively. Focus on the customer reasons for buying. Do not mind talking or compare with the competition. And do not sell smoke.

 Anticipate potential problems – everyone makes a mistakes- and Fix them.
Customers who have a problem that have been solved properly are more loyal than those who have not had any.

Customers have become accustomed to the indifference, apathy and rudeness when dealing with a professional, it will not be difficult to stand out from the crowd.

Respect your customers when they decide to buy.

 If all have done all the steps well but now is not the time to buy, the customer will return, but remember to keep the information.

 Use empathy. Learn to hear what is not said. You are not to hear but to listen.

 Relax, it’s not a matter of life or death. Do  not worry about the result, but about what you have learned. And keep learning and practicing every day, hopefully, and with a smile.