We must ask our selves why our fans have decided to follow our fan page. This may be because they are interested in our products, because they want more information about our products or want be informed about our offers. But it seems that many fans are detached after a while. Why is that? How can we maintain the interest of our fans?
Personally I think one way is to be faithful to our style, as always, but we must also understand why the fans have clicked on the “I like”
Understand why they follow us
Having a clear understanding why they did click “I like.” If you won 10% of fans offering discounts, then keep into that line. Look at the statistics of facebook, you can have an idea of why fans are following you and who they are.
Encourage discussion among fans
Today we can all tell our opinion in social networks, so encourage your fans to speak, to exchange views and interact.
Share something unique
Many fans join Facebook company pages because they want to access exclusive information, discounts, offers, and content about special events. If your fans get what they want, they will be your best ambassadors.
Show your personality
Be true to yourself, show your personality. You are interacting with customers or potential customers and they expect you to be honest and open about your services and your brand.